Narrative Insights Consulting
helping brands uncover deeper consumer insights
helping research agencies build stronger client connections
approach for brands
Hiring and onboarding a full-time researcher is expensive and slow. Yet lean insights teams are still expected to deliver against ambitious goals with limited resources. That’s where I come in.I provide fractional consumer insights support, plugging in quickly to help your team keep executing strategic research without the cost or lag of a full-time hire. With over 20 years of experience leading insights at global CPG and restaurant brands, I bring the expertise, perspective, and proven processes to make an immediate impact.Whether you need to build a research toolkit, analyze competitors, understand your core users, or establish a product innovation feedback program, I'll help you move faster, smarter, and with confidence - no lengthy onboarding required.
Areas of Expertise
| Product Innovation | Customer Profiles | Qual & Quant |
| Concept/Ad Evaluation | Attitude & Usage | B2C & B2B |
| Guest Intercepts | DIY Survey Platforms | Segmentation |
approach for research agencies
Understanding your client's challenges and needs is a critical component to effectively selling your product or service. I partner with research agencies by providing coaching and training to their sales/customer success teams and equip them with the skills needed to adeptly convert client-side insights teams' pain points into revenue-generating opportunities. I also help market their products through diverse channels such as informative webinars, podcasts and conference presentations, and uncover deeper client understanding through moderated 1:1 sessions and customer advisory boards.
About
I'm Brian Monschein, founder of Narrative Insights Consulting, and the former Head of Consumer & Product Insights at Subway Restaurants, where I was responsible for leading all areas of research while ensuring the voice of the consumer was heard loud and clear across the organization. I have over 20 years of research and brand strategy experience, where I've successfully driven product and advertising development for leading brands in the CPG and restaurant industries.I'm a New England native, and hold a BS in Marketing from the University of Connecticut. Outside of work, I like to spend time traveling with my family or carving back roads on my motorcycle.
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