'Organisations often assume that if you put the right information in front of the right people at the right time they'll make right decisions. But the reality is somewhat different: people often don’t see things, even when they're right in front of them; if they do see them they may not pay attention to what’s important; while action is a whole different ball game. The See-Attend-Act model is a reminder to pay attention to all three.' - Dave Snowden
Cynefin™ is an award-winning sense-making framework used to help frontline people uncover unarticulated needs and under-utilised capabilities. It guides development of a portfolio of pragmatic interventions that nudge the system in more favourable directions.