Brian Monschein

Narrative Insights, llc


work

Let's face it - gathering consumer research can be costly and time-consuming, especially if you don't have a dedicated team who can manage the process for you. I offer marketers an affordable and efficient solution, drawing from my 20+ years of experience leading consumer insights teams across the food and restaurant sector. I can teach you how to monitor your industry, analyze competitors, deep dive into your core users, and set up product feedback processes to enhance your brand's growth strategy, without requiring a full insights team.

Client Testimonials
"If you want to better understand your guest, Brian is your ticket! Highly recommend." -Fast Casual VP Mktg
"I was constantly impressed by his innovative way of approaching and solving problems, his calm and understated expertise, and his attention to detail. Not only was working with him always productive, but also easy and fun. 10/10 highly recommend working with Brian any chance you get!" -Chief Revenue Officer
"Cannot recommend Brian Monschein enough. Impactful in so many areas of the business and an absolute professional and pleasure to work with!" -Founder and CEO

About

Brian is an accomplished marketing leader with extensive experience uncovering consumer insights to drive ROI while mitigating company risk. He is the former Head of Consumer & Product Insights at Subway Restaurants, responsible for leading all areas of research while ensuring the voice of the consumer was heard loud and clear across the organization.He brings over 20 years of research and brand strategy experience, successfully driving product and advertising development for leading brands in the CPG and restaurant industries. His areas of expertise include product innovation, consumer segmentation, multi-stage ad testing, and exploratory/ethnography studies designed to uncover white space for future growth.Brian grew up in New England and holds a BS in Marketing from the University of Connecticut. Outside of work, he likes to spend his time traveling to copious amounts of his kids’ sports tournaments, making a concerted effort to tap into his creative side by honing his drawing skills, or carving back roads on his motorcycle.

Contact

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