Some people are confused by the word ‘narrative.’ They may see it as just a fancy word for a story, or irrelevant to the serious business of running an organisation. So, as the owner of a business called Narrative Insights, a blog on the humble narrative is long overdue.
Here are 10 points explaining what a narrative is and why it’s the most important thing in your organisation:
If your organisation is being constrained by negative narratives - what leaders mistakenly attribute to the ‘wrong culture’ - then you need to start with improving your awareness of the narratives in the system. From there it’s a simple case of working out what action you need to take to get ‘more positive narratives like these and less negative ones like those’.
Little tip though - involve the people in that process.
Contact us if you want to learn how to do this fast.
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